Marketing English Syllabus

Marketing English for marketing Managers – M2 EMDM

Art Deco style illustration for a Marketing English course.

Marketing English: its Goals!

Welcome to our dynamic Marketing English class, designed to provide a 100% English-speaking environment. Our course is structured with two central goals:

1. Enhancing Communication Skills: Our primary aim is to develop your proficiency in articulating thoughts effectively, both in written and oral forms. This skill is essential for successful marketing communications and business interactions.

2. Business Environment Readiness: We prepare you for professional scenarios where English is the primary language, ensuring you can navigate these settings with confidence.

The Methodology:

Diverse Learning Materials: We offer a rich selection of documents, including texts, audio, and videos, from international media, academic sources, and global organizations. These materials are instrumental in refining your ability to express ideas.

Grammar Improvement Exercises: Brush up on your grammar through specialized exercises, laying a strong foundation for advanced language use.

Integrated Writing and Speaking Tasks: Engage in writing and oral expression exercises centered around building job search tools. These tasks involve creating compelling résumés, cover letters, and preparing for job interviews, integrating practical language skills with career preparation.

Practical Presentation Skills: Learn vital PowerPoint design principles and enhance your presentation skills by showcasing your slides to the class.

Active Listening and Reproduction Practice: Improve your listening skills through podcasts featuring industry experts and journalists, focusing on accurately reproducing and discussing specific topics.

This course not only enhances your marketing communication skills but also equips you with practical tools for your job search, blending language learning with career development. Join us for an enriching experience in mastering Marketing English and advancing your professional journey!

Marketing English Evaluation:

Students will receive four grades for a total of 100% of 20. The breakdown of grading is as follows:
-50%: a group Final Presentation, meant to evaluate grammar and listening comprehension.
-10%: homework.
-10%: in-class quizzes.
-20%: oral participation. This means active participation.
-10%: Online exercises (only exercises done outside the classroom will be taken into account).

Calendar

Thursday, Feb. 1, 08h-12h: D619
Introduction & Syllabus
Building your job search tools - Looking for a job: introspection - Listing skills and personality traits to build your positioning statement.
Thursday, Feb. 1, 14h-18h: D619
Identifying the foundation blocks of the positioning statement: training, experience, and hobbies or extracurricular activities.
Carving out each foundation block around the S.O.A.R. method.
Thursday, Feb. 8, 08h-12h: D619
The resume: the positioning statement and the S.O.A.R. method.
The resume: academic achievements, work experience, skills, and hobbies.
Thursday, Feb. 8, 14h-18h: D619
The resume: the positioning statement and the S.O.A.R. method.
The resume: academic achievements, work experience, skills, and hobbies.
Friday, Feb. 9, 14h-18h: D619
Fine-tuning the resume to fit a position.
Introducing the cover letter.
Homework:
1- Find a job offer you are interested in: identify the skills required, the personality traits, etc. + analyze how you match the job description.
2- Write an application letter to answer the job offer selected.
3- Students will hand in a paper version of the letter and of the job application. Students will not forget to put their names on the document.
This assignment will be graded.
Thursday, Mar. 07, 08h-12h: D619
One-on-one write-up session: finalizing the job-search material.
Thursday, Mar. 07, 14h-18h: D619
One-on-one write-up session: finalizing the job-search material.
Thursday, Mar. 14, 08h-12h: D619
Social Sensing & Analytics” – listening comprehension: vocabulary & grammar.
Slide Design Principles" & Exercises
Thursday, Mar. 14h-18h: D619
“Social Sensing & Analytics”: oral presentation exercises.
Thursday, Mar. 15, 14h-18h: D619
Using Mobile Technology & Sensors to Infer Human Behavior”: Listening comprehension, bring your headphones and computers with a connection to the Internet.
This is a graded assignment.
Thursday, Mar. 21, 08h-12h: D619
Job interview introduction & sessions: Each student will face a 5-minute “job interview”. This job interview will be based on the documents submitted on Feb. 9th.
Thursday, March 21, 14h-18h: D619
Speaking in public -5 minutes per student.
=>Present yourself, explain what you are going to do during the week-end, explain your hobbies, and present your motivations for the job you "applied" to in February.
! Each student will be engaged in an imaginary work-related dialog around the coffee machine.
Thursday, April 4, 08h-12h: D619
Show-rooming and competing effects in shoe retailing”: Listening comprehension, bring your headphones and computers with a connection to the Internet.
This is a graded assignment.
Thursday, April 4, 14h-18h: D619
Retail in the 21st Century” – listening comprehension: vocabulary & grammar
Assignment: In teams, you present your understanding of a retail sector (food, apparel, hardware, office supplies, toys, luxury, etc.). Presentations will last 5 minutes and will be followed by a debate.
This is a graded assignment.
Friday, April 5, 14h-18h: D619
Final group presentations.
To be announced.

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