Marketing English Syllabus
Marketing English for marketing Managers – M2 EMDM
Marketing English: its Goals!
Welcome to our dynamic Marketing English class, designed to provide a 100% English-speaking environment. Our course is structured with two central goals:
1. Enhancing Communication Skills: Our primary aim is to develop your proficiency in articulating thoughts effectively, both in written and oral forms. This skill is essential for successful marketing communications and business interactions.
2. Business Environment Readiness: We prepare you for professional scenarios where English is the primary language, ensuring you can navigate these settings with confidence.
The Methodology:
– Diverse Learning Materials: We offer a rich selection of documents, including texts, audio, and videos, from international media, academic sources, and global organizations. These materials are instrumental in refining your ability to express ideas.
– Grammar Improvement Exercises: Brush up on your grammar through specialized exercises, laying a strong foundation for advanced language use.
– Integrated Writing and Speaking Tasks: Engage in writing and oral expression exercises centered around building job search tools. These tasks involve creating compelling résumés, cover letters, and preparing for job interviews, integrating practical language skills with career preparation.
– Practical Presentation Skills: Learn vital PowerPoint design principles and enhance your presentation skills by showcasing your slides to the class.
– Active Listening and Reproduction Practice: Improve your listening skills through podcasts featuring industry experts and journalists, focusing on accurately reproducing and discussing specific topics.
This course not only enhances your marketing communication skills but also equips you with practical tools for your job search, blending language learning with career development. Join us for an enriching experience in mastering Marketing English and advancing your professional journey!
Marketing English Evaluation:
Students will receive four grades for a total of 100% of 20. The breakdown of grading is as follows:
-30%: a group Final Presentation, meant to evaluate grammar and listening comprehension.
-30%: homework.
-20%: final exam.
-10%: oral participation. This means active participation.
-10%: online exercises.
Calendar
- Thursday, Jan. 23, 08h-12h: D622
- Introduction & Syllabus
- Building your job search tools - Looking for a job: introspection - Listing skills and personality traits to build your positioning statement.
- Thursday, Jan. 23, 14h-18h: D622
- Identifying the foundation blocks of the positioning statement: training, experience, and hobbies or extracurricular activities.
- Carving out each foundation block around the S.O.A.R. method.
- Friday, Jan. 24, 08h-12h: D622
- The resume: the positioning statement and the S.O.A.R. method.
- The resume: academic achievements, work experience, skills, and hobbies.
- Friday, Jan. 24, 14h-18h: D622
- The resume: the positioning statement and the S.O.A.R. method.
The resume: academic achievements, work experience, skills, and hobbies.
- Thursday, Feb. 6, 09h-12h: D619
- Fine-tuning the resume to fit a position.
- Introducing the cover letter.
- Homework (graded):
- Prepare a 5 minute presentation (slide-show):
1- Present a job offer you are interested in: identify the skills required, the personality traits, etc. & analyze how you match the job description (skills, experience, and personality).
2- Present the structure of your application letter to answer the job offer selected.
3- Present the time-frame within which of your interaction with the job, from application being sent, to final interviewing process.
- Thursday, Feb. 06, 14h-18h: D622
- One-on-one write-up session: finalizing the job-search material.
- Friday, Feb. 07, 08h-12h: D622
- One-on-one write-up session: finalizing the job-search material.
- Thursday, Feb. 13, 08h-12h: D622
- “Social Sensing & Analytics” – listening comprehension: bring your headphones and computers with a connection to the Internet.
- “Slide Design Principles" & Exercises
- Friday, Mar. 14, 08h-12h: D622
- Reading comprehension - to be announced (tba).
- Thursday, Mar. 20, 08h-12h: D622
- “Using Mobile Technology & Sensors to Infer Human Behavior”: Listening comprehension, bring your headphones and computers with a connection to the Internet.
- This is a graded assignment.
- Thursday, Mar. 20, 14h-18h: D622
- Job interview introduction & sessions: Each student will face a 5-minute “job interview”. This job interview will be based on the documents submitted on Feb. 6th.
- Friday, Apr. 11, 08h-12h: D622
- Speaking in public -5 minutes per student.
- =>Present yourself, explain what you are going to do during the week-end, explain your hobbies, and present your where you stand relatively to the time-frame of the job you "applied" to in February.
- ! Each student will be engaged in an imaginary work-related dialog around the coffee machine.
- Friday, April 18, 08h-12h: D622
- “Show-rooming and competing effects in shoe retailing”: Listening comprehension, bring your headphones and computers with a connection to the Internet.
- Friday, April 18, 14h-18h: D622
- Final exam – reading or listening comprehension, vocabulary & grammar
- Thursday, May 15, 14h-18h: D622
- Final group presentations.
Topic: to be announced.