Marketing English

Categories: Marketing English
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About Course

This Marketing English class entirely taught in English, has two primary goals. First, to enable students to improve their ability to articulate a thought in writing and orally. Second, to prepare students for business situations where English is the rule.

Gaining in ability to articulate a thought is done through the study of documents. Those are texts as well as audio documents. Documents are taken from the international press. They also come from the academic world and international organizations.

A review of grammar points will also be proposed to students in need of a refresher.

Helping students prepare for their future work environment will take different aspects. One will be short writing exercises, where the students are asked to write a 100-word recommendation, which they will have to improve and correct, in order to convince their reader to follow their recommendation.

Another exercise will be to work on the design principles of PowerPoint presentations and to present their slide show to the class.

Another exercise will be to reproduce the words of a speaker. The speaker will be an expert or a journalist.  And the podcast will be about a specific topic.

Another goal of this class is to help students prepare and build their job search tools: the résumé and the cover letter.

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What Will You Learn?

  • Fluidify English oral and written expression.
  • Build job-search tools in English.
  • Prepare for an English speaking work environment.

Course Content

Go here for course details.

  • Calendar – subject to change
  • Grading

Job Search Tools: Before you start looking for a Job
Go here before you start working on your résumé and cover-letter.

Job Search Tools: Present your skills & interests
This is about building the first of the job search tools: the résumé, or curriculum vitae.

Job Search Tools: It is all about the Company!

Articles and podcasts.
Here is a list of articles and podcasts studied in class.

Group Projects
This is where students go to find information about the group projects, etc.

Something about yourself
This is a list of topics to prepare students to talk in public on various occasions, whether prepared or not. Such situations include: introducing oneself to new colleagues, a job interview, etc.

Slide shows

Final Exam

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