Prof. Lin Mei researches showrooming and competing effects in e-commerce, focusing on how physical stores impact online sales. She delves into consumer preferences between online and offline shoe retailers, highlighting the importance of understanding consumer behavior in retail dynamics.
Vocabulary
Introduction
- E-commerce: Electronic commerce, online buying and selling.
- Show-rooming: Examining products in a physical store before buying them online.
- Brick and Mortar: Traditional physical retail stores.
- Online: Internet-based retail.
- Retailer: Business or person selling goods.
- Offline: Physical, non-internet-based stores.
- Competing: Competition between different retailers.
- Consumer Behavior: How individuals choose and use products.
- Platform Business Strategies: Models facilitating exchanges between groups.
- Platform Pricing: Pricing strategies in platform business models.
- Electronic Commerce: Another term for e-commerce.
- Shoe Retailing Industry: Sector focused on selling shoes.
First Question
- Markets: Competitive or commercial trading arena.
- Physical Store: Tangible place selling goods.
- Opportunities: Potential sales or market advantages.
- Area: Specific geographical region.
- Documented: Recorded or reported.
- Site: Online platform or location.
Second Question
- Mixed Stores: Retail outlets carrying different brands and styles.
- Competitive: Referring to the ability to compete effectively in the market.
- Data: Collected information for analysis.
- Footwear: Category of products related to shoes.
- Attributes: Characteristics or features of a product.
- Relevant: Pertinent or applicable to the topic.
- Stores: Retail outlets or places where products are sold.
- Brand: A particular make or type of product.
- Nearby: In proximity.
- Campaigns: Organized efforts or movements, often in marketing.
- Preferences: Consumer choices or likes.
- Raise: Increase or elevate.
Third Question
- Findings: Results or conclusions of a study or research.
- Retailers: Businesses or individuals that sell goods to consumers.
- Assortment: Variety or range of products.
- Strategy: Plan of action designed to achieve a long-term goal.
- Target: Aim or focus on a specific objective.
- Location: Specific place or position.
- Promotion: Marketing strategy to boost sales.
- Manufacturers: Companies that produce goods.
Fourth Question
- Yield: Produce or provide (referring to benefits).
- Consumers: Individuals who purchase and use goods and services.
- Shopping: The act of seeking and buying goods.
- Impact: Significant effect or influence.
- Connections: Relationships or links between things.
- Distribution Channels: Paths through which products are sold.
- Revenue: Income generated from sales.
- Plan: A detailed proposal for achieving something.
- Manage: Control or oversee.
- Retail: The sale of goods to the public.
Course: Retail English for Managers